In spring 2015 UK Bakers embarked on another unusual partnership– this time with reality star, Georgia Kousoulou.
In a stand against traditional bikini season dieting, Georgia gave the everyday loaf a glamorous makeover and re-launched it in time for the summer body countdown. The launch of ‘BREAD’ was part of a campaign by the nation’s bakers to raise awareness of the nutritional role bread can play – targeting girls who follow a reduced or no carb diet.
Georgia intrigued her followers by sending tweets out about a new bikini friendly food, which she described as a “brand new, low fat, everyday healthy food”, and then proceeded to reveal it was in fact, bread!
Georgia took part in a glamorous photo-shoot which showed off her summer body as she relaxed in a holiday inspired setting. But she is not the only one in the camera’s spotlight as she shares it with her co-star – a low fat, low sugar 80 calorie slice of bread (or two).
Follow @weheartbread to find out more and tweet #BreadbyGeorgia to help spread the word.