FAB Fibre February Challenge

The Flour Advisory Bureau #FibreFebruary challenge is taking place again this month with a range of activities to encourage people to look at different ways to increase their fibre consumption.

The campaign includes four different weekly challenges asking people to make changes to one meal type each week; breakfast, lunch, dinner or snacks; and see where they can make small, but potentially lasting changes to increase their fibre intake.

The government’s nutritional advisers say that we should all eat 30g of fibre a day to help protect ourselves from chronic conditions such as cancer, heart disease and Type 2 diabetes. Yet official statistics show that fibre intake is far below this, and falling.  In order to achieve this target, men need to increase their fibre consumption by 50% and women by a staggering 75%.

Bread is an important source of fibre in the diet and provides almost a fifth of our daily intake.

For more details visit:  http://fabflour.co.uk/fab-nutrition/fibre/fibrefebruary/